Back to Search

Get in the Game: How to Level Up Your Business with Gaming, Esports, and Emerging Technologies

AUTHOR Craig, Brian P.; Stringfield, Jonathan
PUBLISHER Ascent Audio (08/23/2022)
PRODUCT TYPE Audio (Compact Disc)

Description
In Get in the Game: How to Level Up Your Business with Gaming, Esports, and Emerging Technologies, decorated gaming and social media research and marketing executive Jonathan Stringfield delivers a roadmap to understanding and navigating marketing and business integrations into the gaming ecosystem: who plays games (and why), how modern games are created and oriented around the world of esports, and where brands can get involved with modern games. This book explains the breadth and depth of the gaming audience, describing the rapidly changing demographics of modern games and the various motivations gamers have for playing games. It also unpacks the history of gaming and how it has impacted the creative processes and output from the industry. Finally, it offers a practical guide for brands wishing to integrate themselves into new gaming environments, with an emphasis on maximizing success for marketers, developers, content creators, and fans. Perfect for marketing strategists, brand managers, and chief marketing officers, Get in the Game will also earn a place in the libraries of executives seeking to connect with the misunderstood yet largest segment in consumer entertainment.
Show More
Product Format
Product Details
ISBN-13: 9798212236355
Binding: CD-Audio (CD Standard Audio Format)
Content Language: English
More Product Details
Carton Quantity: 100
Feature Codes: Unabridged
Country of Origin: US
Subject Information
BISAC Categories
Computers | Security - Network Security
Computers | Industries - Computers & Information Technology
Computers | Consumer Behavior - General
Descriptions, Reviews, Etc.
publisher marketing
In Get in the Game: How to Level Up Your Business with Gaming, Esports, and Emerging Technologies, decorated gaming and social media research and marketing executive Jonathan Stringfield delivers a roadmap to understanding and navigating marketing and business integrations into the gaming ecosystem: who plays games (and why), how modern games are created and oriented around the world of esports, and where brands can get involved with modern games. This book explains the breadth and depth of the gaming audience, describing the rapidly changing demographics of modern games and the various motivations gamers have for playing games. It also unpacks the history of gaming and how it has impacted the creative processes and output from the industry. Finally, it offers a practical guide for brands wishing to integrate themselves into new gaming environments, with an emphasis on maximizing success for marketers, developers, content creators, and fans. Perfect for marketing strategists, brand managers, and chief marketing officers, Get in the Game will also earn a place in the libraries of executives seeking to connect with the misunderstood yet largest segment in consumer entertainment.
Show More
List Price $36.99
Your Price  $26.63
Audio