The book covers everything you need to know the novice designer, who decided to try his hand in the field of information technology. The focus is on how to design and create visual messages distributed with the help of modern media: newspapers, magazines, advertising publications, computer networks, etc. The application of different types of application, business, drawing and decoration graphics, text layout described receptions and processing images intended for print and electronic media. A separate section is devoted to the design and the psychology of perception of print advertising. It explained in detail what information design technology and features described in this field. On primereispolzovaniya popular design programs are considered a scanning operation, scaling, transforming, copying, duplication, editing, layout, import, export, printing and recording of computer graphics. It is shown how to use the electronic artists of popular computer programs produced electronic layout of printed materials, presentations and Web-pages. As an illustration used materials from periodicals, information and advertising publications, as well as author and student work. The book is intended for a wide range of readers.