High Quality Content by WIKIPEDIA articles Giles Deacon (born 1969) is a British fashion designer, best known for his playful designs and his collaboration with High Street retailer New Look. Deacon was employed by the fashion houses Bottega Veneta and Gucci, before founding his own label, GILES, in 2003. He launched his first collection for GILES at the 2004 London Fashion Week and was named "Best New Designer" at the British Fashion Awards. Deacon's designs have been met with critical acclaim and have sparked a renewed interest in London fashion. Having become one of the fashion industry's most f ted figures, Deacon was named British Fashion Designer of the Year in 2006 and was awarded the French ANDAM Fashion Award's Grand Prix in 2009. The designer was appointed creative director of French fashion house Ungaro in April 2010. Deacon retained the position until September 2011, when he and Ungaro mutually decided to end their collaboration.