Richard H. Thaler is the coauthor of the best-selling book Nudge with Cass R. Sunstein, and the author of Quasi Rational Economics and The Winner s Curse. He is a professor of behavioral science and economics at the University of Chicago Booth School of Business and, in 2015, the president of the American Economic Association.

Narrator L.J. Ganser has performed voiceovers for over 100 radio and TV commercials and has appeared in episodes of The Guiding Light, As the World Turns, and Another World. He is also active on stage, appearing in many New York and regional theater productions including Pump Boys and Dinettes, Arsenic and Old Lace, and Cloud 9.