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Writing for Busy Readers: Communicate More Effectively in the Real World

AUTHOR Lasky-Fink, Jessica; Rogers, Todd
PUBLISHER Dutton (09/05/2023)
PRODUCT TYPE Hardcover (Hardcover)
Description
Writing well is for school. Writing effectively is for life.

Todd Rogers and Jessica Lasky-Fink offer the most valuable practical writing advice today. Building on their own research in behavioral science, they outline cognitive facts about how people actually read and distill them into six principles that will transform the power of your writing:
  • Less is more
  • Make reading easy
  • Design for easy navigation
  • Use enough formatting, but no more
  • Tell readers why they should care
  • Make responding easy
Including many real-world examples, a checklist and other tools, this guide will make you a more successful and productive communicator. Rogers and Lasky-Fink bring Strunk and White's core ideas into the twenty-first century's attention marketplace.

When the influential guides to writing prose were written, the internet hadn't been invented. Now, the average American adult is inundated with digital messages each day. With all this correspondence, capturing a busy reader's attention is more challenging than ever. This is how to do it.

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Product Format
Product Details
ISBN-13: 9780593187487
ISBN-10: 0593187482
Binding: Hardback or Cased Book (Sewn)
Content Language: English
More Product Details
Page Count: 256
Carton Quantity: 12
Product Dimensions: 6.33 x 0.96 x 9.29 inches
Weight: 0.94 pound(s)
Feature Codes: Bibliography, Index, Price on Product
Country of Origin: US
Subject Information
BISAC Categories
Business & Economics | Business Writing
Business & Economics | Style Manuals
Business & Economics | Writing - Authorship
Dewey Decimal: 808.02
Library of Congress Control Number: 2023020094
Descriptions, Reviews, Etc.
publisher marketing
Writing well is for school. Writing effectively is for life.

Todd Rogers and Jessica Lasky-Fink offer the most valuable practical writing advice today. Building on their own research in behavioral science, they outline cognitive facts about how people actually read and distill them into six principles that will transform the power of your writing:
  • Less is more
  • Make reading easy
  • Design for easy navigation
  • Use enough formatting, but no more
  • Tell readers why they should care
  • Make responding easy
Including many real-world examples, a checklist and other tools, this guide will make you a more successful and productive communicator. Rogers and Lasky-Fink bring Strunk and White's core ideas into the twenty-first century's attention marketplace.

When the influential guides to writing prose were written, the internet hadn't been invented. Now, the average American adult is inundated with digital messages each day. With all this correspondence, capturing a busy reader's attention is more challenging than ever. This is how to do it.

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List Price $28.00
Your Price  $20.16
Hardcover