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The Design of Everyday Things

AUTHOR Norman, Don
PUBLISHER Basic Books (11/05/2013)
PRODUCT TYPE Paperback (Paperback)

Description
One of the world's great designers shares his vision of "the fundamental principles of great and meaningful design", that's "even more relevant today than it was when first published" (Tim Brown, CEO, IDEO).

Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door.

The fault, argues this ingenious -- even liberating -- book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization.

The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time.

The Design of Everyday Things is a powerful primer on how -- and why -- some products satisfy customers while others only frustrate them.

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Product Format
Product Details
ISBN-13: 9780465050659
ISBN-10: 0465050654
Binding: Paperback or Softback (Trade Paperback (Us))
Content Language: English
More Product Details
Page Count: 368
Carton Quantity: 32
Product Dimensions: 5.40 x 1.00 x 8.20 inches
Weight: 0.66 pound(s)
Feature Codes: Bibliography, Index, Price on Product - Canadian, Price on Product, Table of Contents, Illustrated
Country of Origin: US
Subject Information
BISAC Categories
Psychology | Applied Psychology
Psychology | Product
Psychology | Industries - Retailing
Dewey Decimal: 620.82
Library of Congress Control Number: 2013024417
Descriptions, Reviews, Etc.
publisher marketing
One of the world's great designers shares his vision of "the fundamental principles of great and meaningful design", that's "even more relevant today than it was when first published" (Tim Brown, CEO, IDEO).

Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door.

The fault, argues this ingenious -- even liberating -- book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization.

The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time.

The Design of Everyday Things is a powerful primer on how -- and why -- some products satisfy customers while others only frustrate them.

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List Price $19.99
Your Price  $14.39
Paperback