Think you know what it takes to be successful and happy? Think again!

If you were to ask anyone what factor contributes most to being successful and happy, you can be virtually certain that not one of them would mention loyalty. And that's a problem. Grounded in the most comprehensive study of loyalty ever conducted, Why Loyalty Matters proves that when it comes to business success, relationship success, and even our overall happiness, loyalty is the difference maker.

When loyalty dies, there's a chain reaction of negative consequences. CEOs worry more about shareholders than the companies they serve. Businesses see workers as expendable. Employees job-hop and lose passion. Consumers buy what's cheapest. Marriages break up and loneliness increases. Children don't learn the value of service and citizenship.

In Why Loyalty Matters, renowned loyalty experts Timothy Keiningham and Lerzan Aksoy draw from the most comprehensive study of loyalty ever conducted, the landmark Ipsos Loyalty Study, to show why loyalty is critical to our happiness as individuals and our success as a society.

Readers learn:

How to leverage 10 relationship building blocks to shape your interactions at home and work
How organizations can gauge and strengthen employees' loyalty-and why they should
How to boost your company's profits by finding and developing loyal customers
How to achieve career fulfillment through loyalty to your job and coworkers
How to develop more loyalty in your friendships, family, and community


The book includes one-time access to LoyaltyAdvisor.com, so that readers can uncover their loyalty strengths and weaknesses-and what theycan do about them! LoyaltyAdvisor, the product of a global, comprehensive effort to identify the loyalties most important to our success and happiness, provides readers with an assessment of their relationship styles and a comparison of their loyalty levels with national norms. LoyaltyAdvisor also allows readers to invite three or more friends, family, or professional colleagues to participate in a confidential evaluation of readers' loyalty to them.

Throughout the book, the authors present practical ways to examine your loyalties across multiple areas that have been scientifically proven to correlate to happiness, and offer strategies for changing how you relate to others in your professional and personal life. The book culminates in a four-step process, called P2R2, that gives readers tools to strengthen their bonds at work and at home.